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If you are thinking of expanding your business or opening a new one in Brazil, it is probably because you think you can do well there. A good market landscape and low production costs might have driven you to make the move, and in the long run, it’s likely a wise choice. However, before you develop your business in Brazil, it is extremely important that you understand the Brazilian antitrust and trade regulation laws. Without such an understanding, you could make a mistake that could ban your business from the country or you might be paying fees until your business finally goes under.
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Trade Regulation
Trade regulation is a government ruling that protects consumers and businesses from unfair practices in the marketplace. This means that companies should follow certain standards when running their business in Brazil. This protects consumers from paying too much for goods or services, and it protects businesses by ensuring that there is no unfair competition that they will be up against.
Antitrust law, also known as competitive law, is a sector of this type of regulation, and it specifically deals with the competition between businesses. When competition is unfair, consumers end up paying more because companies may be organizing themselves to do not allow prices to fall under a specific amount (cartels). In other cases, companies may force competitors out of business. When that happens, only one company is offering a particular product, and they can make it at any price they want.
In fact, a new set of laws for Brazilian antitrust regulations was just enacted in May of 2012, called the Brazilian Competition Act. The new rules mostly have to do with mergers, which are part of antitrust regulation. Mainly, antitrust regulations are meant to:
Dealing with Regulation
While trade regulations and antitrust/trade in Brazil laws might seem intimidating at first as you begin operating your business in Brazil, they are truly meant to protect the integrity of your operations. Even more so, they are meant to protect consumers from being forced to pay more than market value for goods and services. While you start you business, it is essential that you learn everything about these laws, as accidentally breaking them could ruin your business. To make sure you’re on the right track, you should consider speaking with an attorney who can teach you about trade regulations and antitrust laws in Brazil.
Contact Us Now
info@oliveiralawyers.com
+55-11-4349-1915 Brazil
+1-212-300-7174 USA
Get a Quote Today!