South American governments apply to register '.Amazon' extension

May 7, 2013
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'.Amazon' Extension

The Amazon Rainforest is an important piece of the earth, not only to the countries in which it resides but to the entire planet. While countries like Brazil, Peru and Colombia certainly care about its condition, even areas that don't possess part of it inside their borders are passionate about preserving the rainforest and its inhabitants.

Organizations that want to use the internet to fuel their conservation efforts may soon find it easier to do so if a request filed by the Peruvian and Brazilian governments is fulfilled.

The two countries have asked the Internet Corporation for Assigned Names and Numbers (ICANN) to grant the registration of the online extension ".Amazon." This would give organizations an area online to create websites with the sole purpose of launching international "save the rainforest" campaigns and spreading awareness about the area in general.

A statement sent to ICANN explained the importance of the region and detailed why granting this request would be in the best interests of all parties.

"The Amazon region is a very important territory in Bolivia, Brazil, Colombia, Ecuador, Guyana, Peru, Suriname and Venezuela, for its extensive biodiversity and incalculable natural resources," the statement said. "Granting the right to use that name to a private company would avoid that it be used to promote, protect and take care of the problems related to this territory."

If this request is fulfilled, there may be numerous regulations pertaining to the use of the ".Amazon" extension that foreign businesses should be cognizant of. Lawyers in Brazil will be able to provide the knowledge needed for organizations to go forward with their online initiatives without running the risk of violating any laws.

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